Let’s Do This launched to help women take small steps towards a healthier life
The National Charity Partnership launched ‘Let’s Do This’ on the 25th January 2016. Let’s Do This aims to inspire women aged between 20 and 45 to take small and achievable steps to a healthier life. The behaviour change campaign, funded from money raised by Tesco colleagues, was in print and digital media from 25 January and is set to run in bursts over the next two years.
The campaign includes the Let’s Do This website, which will help women to set goals and track their progress and provides loads of tips, recipes and inspiration to help them stay motivated.
It also includes the Let's Do This 8 Week Challenge which lets you set a personalised goal and has loads of tips and inspiration to help you achieve it.
Let’s Do This will also visit fifteen priority areas in the UK over the next two years offering:
- Local Events: A series of free, fun events across the UK that inspire people to eat better and be more active
- Make, Move & Munch Clubs: Free food-based workshops to motivate and inspire families to change their eating habits for the better
- Beat the Street: A free real-life walking and cycling game to get kids – and their families – moving
The Let’s Do This campaign is only possible because Tesco colleagues and customers have raised an astonishing £15 million since January 2015. Thank you to everyone involved.
To find out more, visit www.lets-dothis.org.uk