After helping improve the lives of one million people in two years, the Let's Do This campaign ended on 31st January 2018.
The National Charity Partnership launched Let’s Do This on the 25th January 2016. Let’s Do This aimed to inspire women aged between 20 and 45 to take small and achievable steps to a healthier life. The behaviour change campaign, funded from money raised by Tesco colleagues, included print and digital assets live across the two year period.
The campaign included the Let’s Do This website, which provided women with healthy recipes and tips to get more active.
It also included the Let's Do This 8 Week Challenge which helped users set a personalised goal to eat better or move more, with handy tips to keep you motivated over the next eight weeks ad beyond.
Let’s Do This will also visited fifteen priority areas in the UK offering:
- Local events: A series of free, fun events across the UK to inspire people to eat better and be more active
- Make, Move & Munch Clubs: Free food-based workshops to motivate and inspire families to change their eating habits for the better
- Beat the Street: A free real-life walking and cycling game to get kids – and their families – moving
The Let’s Do This campaign was only possible because Tesco colleagues and customers raised an astonishing £25 million from January 2015 to January 2018. Thank you to everyone involved!