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National Charity Partnership supports Tesco’s free fruit scheme for children

A new, UK-wide initiative to make free fruit available to children has been welcomed by the National Charity Partnership.

Tesco has announced that, from today, more than 800 stores will offer free fruit to children while their parents shop.

It’s the supermarket’s latest drive to help improve the health of the nation. In 2015, Tesco joined forces with Diabetes UK and the British Heart Foundation (BHF) to form the National Charity Partnership. The partnership aims to help people reduce their risk of Type 2 diabetes and heart and circulatory disease by getting active and eating more healthily.

Jenna Hall, programme director for the National Charity Partnership, commented: “A good diet is known to help prevent conditions like Type 2 diabetes and heart and circulatory disease, two serious and potentially life threatening conditions. Eating habits that we learn as children are likely to stay with us into adulthood so it’s important for us all to think about how we help children to eat better from an early age.”

The government recommends children eat at least five portions of fruit and vegetables every day, but many older children in England only eat about three portions a day, on average.

Ms Hall added: “As a partnership, we’re supporting young families to eat more healthily through practical initiatives like our holiday lunch clubs because we know many parents aren’t always able to buy the healthiest foods all of the time. Making fruit more accessible and encouraging people to adopt healthier eating habits sooner can only be good for the health of future generations. It’s great to see Tesco leading the way with this innovative approach.”

The National Charity Partnership’s holiday lunch clubs, which are part of its Let’s Do This campaign, offer free food-based workshops to motivate and inspire families to change their eating habits for the better. Find out more on our Let’s Do This website.