National Charity Partnership challenges Rhondda Cynon Taff to ‘Beat the Street’
The delivery of Beat the Street is funded by the National Charity Partnership – a collaboration between Diabetes UK, the British Heart Foundation (BHF) and Tesco
Rhondda Cynon Taff is set to play host to an exciting game called ‘Beat the Street’ – a six-week challenge that encourages participants to walk, cycle or run as far as possible.
The challenge will run from Wednesday 13th April to Wednesday, 25th May and is funded by the National Charity Partnership which is a collaboration between Diabetes UK, the BHF and Tesco.
Rhondda is one of six areas where the National Charity Partnership is funding the Beat the Street programme as part of its commitment to helping support 40,000 families in areas most at need across the UK to get active and reduce their risk of Type 2 diabetes and heart and circulatory disease. Supporting these areas is part of the Partnership’s ‘Let’s Do This’ campaign which aims to inspire millions of people to take small and achievable steps to a healthier life.
Beat the Street will turn Rhondda into a real-life game where residents are challenged to form or join a team and see how far they can walk, cycle or run. Participants will be able to log their journey by tapping cards against sensors called ‘Beat Boxes’, which will be found on lampposts across the area.
There will be fantastic prizes for the teams that travel the furthest and also those that clock up the highest average points per person. There are also weekly ‘lucky tap’ prizes just for taking part. Players can monitor their progress via a secure website at www.rct.beatthestreet.me.
It is free to take part and open to anyone of any age and ability.
Beat the Street is designed to inspire people to be physically active, with the intention that they will continue these lifestyle choices beyond the competition. In 2015, more than 175,000 people played the game in other areas of the UK, as well as overseas. The average participation rate for Beat the Street is 14% of the population and 78% of previous participants reported that Beat the Street helped them walk more.
The National Charity Partnership has previously run the initiative in East London in 2015 and the game is currently taking place in Sandwell, West Midlands.
Jenna Hall, Programme Director for the National Charity Partnership, said: “We’re very excited about launching this fun initiative. Previous games have really taken their areas by storm and we’ve had fantastic feedback about the health benefits, the social aspect and the way it brings communities together.
“It also helps people to explore their local areas as you really do see your area differently on foot. Walking just half an hour a day to work, school or to the shops is a great way for people to improve their health, quality of life and wellbeing.
“Heart disease and Type 2 diabetes are both serious conditions that can shorten lives. We are supporting Beat the Street to help local people to get active and help to prevent these conditions.”
The National Charity Partnership aims to help save lives, by enabling millions of people to eat better and get active. This will help reduce people’s risk of cardiovascular disease and Type 2 diabetes, both of which are largely preventable through healthy lifestyle choices. Through the money raised by Tesco colleagues, the partnership will deliver a variety of preventative and informative initiatives like Beat the Street.