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Go the extra mile to help your community win £1,000 with Beat the Street

Local people in Sandwell are being encouraged to team up and join in with a fun physical activity initiative to win up to £1,000 worth of Decathlon vouchers for their school or team.

Beat the Street Sandwell is being funded by the National Charity Partnership – a partnership between Diabetes UK, the British Heart Foundation (BHF) and Tesco.

Kicking off on 8 February, Beat the Street is a popular seven-week walking and cycling programme that hopes to inspire thousands of people in <TOWN> to get moving by transforming the town into an interactive game. Players receive points for how far they walk, run or cycle and the top three teams who travel the farthest will win £1,000, £500 or £250 worth of Decathlon vouchers.

Over the next few days, special sensors called Beat Boxes will appear on lampposts across the town. These can be tapped with cards and fobs to receive points.

Anyone wanting to get involved can pick up a Beat the Street card and map at <DISTRIBUTION POINTS>. Players register their card online and choose a local school, business or community group they would like to support. Alternatively, people can create their own teams with friends or colleagues. Anyone looking to set up a team is encouraged to get in touch with Beat the Street via

Jenna Hall, programme director for the National Charity Partnership, said: “We’re very excited to be bringing Beat the Street back to Sandwell. With over £5,000 worth of prizes up for grabs, we are sure that lots of people will get involved.

“Not only can you help your school or organisation win prizes, Beat the Street helps people to explore their local areas and discover new places. Walking just half an hour a day to work, school or the shops is a great way for people to improve their health[i].”

The National Charity Partnership is funding Beat the Street in Sandwell as part of its Let’s Do This campaign to help people improve their lifestyle and reduce their risk of Type 2 diabetes and heart and circulatory disease. To find out more visit 


[i] Physical activity guidelines for adults, NHS Choices