Celebrating a week of Beat the Street
On 23 September a National Charity Partnership funded project, Beat the Street launched. In its first week alone, over 10,000 people had taken part, with thousands more expected to join during the remaining seven weeks of the project.
Over the next few weeks, East London will take on the challenge of collectively walking, cycling or running the equivalent distance of going to outer space. The game enables societies, schools and others alike to log their individual journeys as part of a group effort. As well as having a great time, groups are incentivised to compete against each other for team rewards such as topping a borough leader board or winning prizes. More than 50 teams have registered in week one, together travelling over 12,000 miles.
By getting people inspired to take up the challenge, the free Beat the Street game is increasing physical activity levels which, in turn, becomes an everyday pattern of behaviour.
How to play:
Residents in East London can collect a Beat the Street card from local schools, libraries or at customer services in the Tesco Bromley By Bow and Tesco Hackney Superstores. To score points, players should tap a registered card on Beat Boxes at the start and end of each journey, within a one hour timeframe. Beat Boxes are placed on lampposts throughout the area. A flashing and beeping Beat Box indicates a journey has been correctly recorded.
For more information, and to register a team, contact firstname.lastname@example.org.